BBC Studios’ deal with Bush’s for Bluey Baked Beans, announced last week, brings attention to a product that is not often top of mind in the world of licensed merchandise. But agreements in this category are not unheard of. In fact, several partnerships involving baked beans, mainly featuring character properties and food brands, have bubbled […]
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Licensing for the Greater Good
Since we last covered non-profit groups’ growing presence in the licensing business, in August 2022, the emphasis on integrating charitable components into licensing initiatives of all stripes has continued. Licensors and licensees are taking a number of approaches to working with charities as one means of demonstrating to consumers that they are making a positive […]