One segment of the licensing business where the shutdown of live events has had a significant impact is sports. The cancellation of sports seasons and events has removed their core reason for being, creating financial hardship for many and lessening the urge to purchase licensed merchandise, both in the short term and very possibly for […]
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Power Players Enter E-Sports
Licensing tied to e-sports leagues, governing bodies, teams, and athletes has been slowly growing for the past three or so years. Most of the action to date has occurred through specialist licensees and distributors such as We Are Nations, Meta Threads, EsportsOnly.com, Manatee.gg, and Esportsclothing.com. There have also been occasional capsule collections, as well as […]
On Sports and E-Sports
Licensing deals in the e-sports arena remain fairly limited, both in number and in scope. But e-sports—a term that refers to professional competitive video gaming—continues to progress commercially, likely setting the stage for more and bigger licensing agreements down the line. One recent development of note is that traditional pro sports organizations are increasingly supporting […]