May the Fourth be with you on this Star Wars Day. To celebrate, it seems like a good time to take a look at the common phenomenon of property-centric “holidays” like this one, of which there are many. These pop culture events often simply commemorate the date the property first launched. But often the hook […]
Tag Archives | Superman
Drone On
Drone shows have become a fast-growing experiential category for licensors looking for new ways to engage consumers and promote their properties and initiatives. Not only are drone shows appealing to fans as a relatively new type of experience in their own right, but they are also gaining popularity as an alternative to fireworks, which are […]
Characters in the Pit
Characters from TV, films, and gaming have increasingly been linked with racing—a high-profile sector within the licensing business these days—for promotional initiatives that, in some cases, include merchandise. Auto racing has been seeing growing interest from younger fans in recent years, and these collaborations serve to both take advantage of that fact and further the […]