The announcement of Newman’s Own packaged salad kits from Fresh Del Monte earlier this month is a reminder of the role food and beverage brand licensing plays in the fresh produce industry. The new product line is one of a few agreements that have been announced in this space over the last couple of years: […]
Tag Archives | Sunkist
Fresh Produce Tie-Ins Bear Fruit
Marriages of licensed characters and fresh produce have come up regularly over the years, but the sector has been as active this year as any time in recent memory. The deals have taken a variety of forms, from branded packaging to promotional initiatives, and have involved a number of different types of partners, from restaurants […]
Health Food
Kids’ properties often lend their names to healthy snacks, although the practice tends to rise and fall cyclically. This year seems to be an active period for such pairings—some long-term, some short-term and promotional—with a number of properties and a number of different product types involved. Nearly all of these products are veggie- and fruit-forward, […]
Produce Plus Protein
Grocery shoppers have seen a proliferation of healthy snacks that combine fruits or vegetables with protein in a single, convenient package for on-the-go eating. Licensed products are part of the mix, as these examples illustrate: B&G Foods and its master licensee for Green Giant Fresh, Growers Express, are debuting six vegetable-based meal bowls. They include […]