A growing number of fashion designers and celebrity-backed fashion labels have been doing deals in the plus- and extended-size market in the past year and a half, many of them for the first time. One popular strategy is to partner with a subscription box marketer specializing in this segment: Betsy Johnson entered the plus-size market […]
Tag Archives | Stitch Fix
Labels for Rent
A subset of the subscription box sector consists of online personal styling services, sometimes known as rent-to-buy services or clothing rental boxes. In this model, subscribers set their preferences and, for a subscription fee, receive periodic boxes containing five to 10 items they might like, curated by the service’s staff stylists, to try for a […]
Unboxing New Kids’ Initiatives
The subscription box and meal kit sectors have undergone a number of challenges in 2018. But boxes for children represent one area that seems to be thriving. Many players in this sector are expanding their product arrays, maintaining strong and growing subscriber bases, and/or attracting continued influxes of investment funding. Meanwhile, new competitors—some formidable—are entering […]
Extended-size Expansions
Activity in the historically underdeveloped “plus-size” sector of the fashion industry has been growing and evolving over the past five years. This fall, the interest is as intense as ever, with a number of retailers and brands enhancing their assortments of extended-size apparel. Many of the new initiatives represent add-ons to existing ranges rather than […]