Two new candy-based soft drinks debuted in the first week of March 2024: Ring Pop soda from Bill’s Olde Fashioned Soda and Stardust Sparkling Ice drinks from Talking Rain. These are just the latest additions to a growing list of collaborations over the past five or so years that have brought some big names in […]
Tag Archives | Starburst
Horrific Hops
Limited-edition Halloween-themed craft beer collaborations have been on the rise over the past few years, with 2022 as active as ever in terms of the number of examples. Entertainment properties of the horror genre, candy brands used for trick-or-treating, and musical acts whose stage presence, lyrics, and/or graphics are Halloween-appropriate, are well represented: Entertainment. This […]
Corporate Culture
During and after the global recession that began in 2007, the trend in corporate licensing was for branded products to serve as key complements to the core business—true brand extension—rather than falling under the heading of awareness-generation. But the pendulum definitely seems to be swinging back these days, as marketers create merchandise that is primarily […]