As most of us are currently self-isolating at home, it seems like a good time to take a look at licensing and brand extension opportunities in the housing space. Occasionally over the years, licensors have focused not just on the traditional home goods categories, such as furniture, dishes, and décor, but have also lent their […]
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Bringing Culinary Content to Life
Much of the attention when it comes to brand-extension licensing in the food and beverage industry focuses on food, restaurant, chef-, and diet-related brands. Another active sector, albeit smaller, consists of culinary magazine titles. A number of cooking publications have expanded their names into retail food categories from frozen entrées to shelf-stable sauces. Two deals […]