Many entertainment/character licensors have had difficulty extending their properties into branded video games successfully. But they increasingly need to be in the video game space, since that is where their fans, of all ages, spend a lot of their time. One way to achieve this goal without as much risk is to integrate their properties […]
Tag Archives | Smurfs
April Fool’s Day: PR or Peril?
Many consumer products marketers and IP owners were back with April Fool’s Day pranks in 2021, after a break last year due to the pandemic still being in its early weeks. Some examples of the trickery on April 1 last week were tied to current events, as when Wildbrain’s Teletubbies announced their own NFT, the […]