Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
Tag Archives | Sims 4
Embracing All Skin Tones
A handful of marketers have, over the past few weeks, quickly expanded the range of skin tones available as part of their product lines. They have added more shades typical of Black and Brown populations in addition to the mostly peach/pink hues that have traditionally been categorized as “nude.” Most of these initiatives have occurred […]