The announcement of Newman’s Own packaged salad kits from Fresh Del Monte earlier this month is a reminder of the role food and beverage brand licensing plays in the fresh produce industry. The new product line is one of a few agreements that have been announced in this space over the last couple of years: […]
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Fresh Produce Tie-Ins Bear Fruit
Marriages of licensed characters and fresh produce have come up regularly over the years, but the sector has been as active this year as any time in recent memory. The deals have taken a variety of forms, from branded packaging to promotional initiatives, and have involved a number of different types of partners, from restaurants […]