Asian food and culture, from anime to K-Pop, continues to gain strength internationally, and it follows that players in this sector are active in licensing, collaborations, and promotional deals. A case in point: Ramen restaurants, which have slowly been raising their profile as participants in tie-ins with licensed entertainment properties. A few examples of ramen […]
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Taste of Japan
Boxes of food—DIY meal kits, restaurant takeaway meals, and direct-to-consumer gift boxes filled with treats—have gained traction during the pandemic, thanks to their convenience, simplicity, and experiential characteristics. In the past couple of months, a mini-trend has emerged within this segment as purveyors of Japanese food in the U.S., U.K., and Europe have paired with […]