Digital-native lifestyle content platforms for millennial women are powerful influencers of consumer behavior, through trend coverage and especially product recommendations on their web and social channels. They are also cultivating their own presence in the world of licensing, collaboration, and brand extension, as illustrated by a raft of recent deals: Glossier, a beauty brand that […]
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Most of the attention when it comes to licensed properties with digital origins—e.g., downloading, streaming, social media—has historically been on influencers, entertainment properties, and games. Add to that list a growing number of brands associated with distribution platforms and lifestyle destinations, which have been proliferating in the licensing and experiential arenas since early 2017. Among […]