Quick-service restaurants have long been at the forefront when it comes to creating offbeat novelty items to raise visibility for their brands and give something new to their loyal customers. One of the latest trends may also be one of the most unexpected: The pairing of fast food with wine. Such collaborations make a PR […]
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Flavorful Pairings and Pours
Corporate food and restaurant brands have been jumping on the bandwagon—along with properties of all sorts—when it comes to collaborating on limited-edition wine varieties. In the most recent cases, the flavors of the branded foods are infused into the wine itself, usually in a subtle manner that is intended to taste good but is attention-getting […]