Restaurant properties have been among the most active in the corporate licensing space of late, as they partner for brand extensions, lifestyle collaborations, and novelty items for fans. For the most part, these are national (or international) chains with multiple locations and a high profile among mainstream consumers. Occasionally over the years, however, local or […]
Tag Archives | Prominent Brand + Talent
Beauty Competition
The beauty segment has been one of the most active for inbound licensing and especially collaboration deals over the past several years, with the pace picking up during the pandemic. The category is seen as a prime opportunity for celebrities, classic characters, films and TV series, museums, corporate brands, and IP from virtually every other […]
Ghosts of Fitness Past
Several of the pioneers of pop-culture fitness oversee licensing programs, joining today’s fitness trainers, such as Tracy Anderson, Tony Horton, and Jen Widerstrom, in inspiring lines of health and wellness-related goods. Three examples: Charles Atlas. This month, Pacific Swell Brands announced that it would be representing the Charles Atlas brand for licensing into core fitness […]
Feeling Fit
The world of licensed products tied to fitness experts is set to expand, with a number of these celebrities recently retaining licensing agents. Just in the last month, for example: Joe Wicks, creator of The Shift, Shape, and Sustain Plan, signed Global Merchandising Services to extend his name and The Body Coach brand into sporting […]