The current popularity of dirty sodas has given rise to a handful of collaborations in the last year or so, many involving fast food chains. Dirty sodas are soft drinks with the addition of flavored syrups or fruit juice; a splash of half-and-half, cream, or creamer; and sometimes garnishes such as fruit or candy. They […]
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Focusing On a Childhood Favorite
Orange cream, or Creamsicle, was the flavor of the summer, according to a number of lifestyle and foodie publications. This nostalgic taste, which typically blends orange, vanilla, and cream, has actually been on the rise for the past several years; 2024 seemed to represent a high mark for new releases, including collaborative examples. But it […]
Putting the Pop in Pop Culture
Pairings of character IPs with soda pops and other soft drinks are not a new phenomenon, but there has been a recent surge in interest in such partnerships globally. While most initiatives are promotional, spearheaded by the marketing departments of film and TV studios and accompanied by other promotional techniques like exclusive content or contests, […]