Tomorrow (February 12) marks the start of the Lunar New Year. As brands increasingly mark this occasion with collections of products—especially in China and other parts of Asia, but in other regions as well—some look to the year’s Chinese zodiac symbol for inspiration. This creates opportunities for licensed properties that happen to be associated with […]
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Brit Lit
Classic character properties with roots in British children’s literature have been expanding their licensing activities of late, mainly in their home market and largely with a focus on adult consumers. Many of the licensors are capitalizing on high-profile anniversaries and/or entertainment releases, while others are simply trading on retro appeal, especially for fans who grew […]