Cozy coloring books are one of the trends driving increased sales in the activity book segment within the publishing industry this year. These appeal to all ages, including a significant readership of adults who are looking for mindful activities and appreciate the cute drawings. Unlike the detailed, sophisticated illustrations in the adult or advanced coloring […]
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The Many Manifestations of the Maker Movement
Licensing International Expo, which took place last week in Las Vegas, highlighted once again how much the DIY/Maker Movement has permeated licensing, especially on the character and celebrity sides of things, over the past few years. Some of the properties that can be seen as expressions of this trend—each in its own way—include: Lauren Riihimaki, […]
Creative Play
Makers of activity kits that have an educational slant are increasingly looking to add to their assortments by acquiring appropriate licenses. Three recent examples: Educational Insights, known for its Hot Dots and Hot Dots Jr. brands, among others, has secured the rights to the kids magazine Highlights for Children, following up on its deal with […]