Over the holidays, the news came out that Paramount Consumer Products and its Teenage Mutant Ninja Turtles are parting ways with licensee Playmates when their current agreement expires at the end of 2026, closing the latter’s 38-year run as the property’s master toy partner. The end of the relationship is significant not only for the […]
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Full of Beans
BBC Studios’ deal with Bush’s for Bluey Baked Beans, announced last week, brings attention to a product that is not often top of mind in the world of licensed merchandise. But agreements in this category are not unheard of. In fact, several partnerships involving baked beans, mainly featuring character properties and food brands, have bubbled […]