NYX Professional Makeup announced this month that it was working with chef Gordon Ramsay and his daughter, beauty and lifestyle influencer Holly Ramsay, to create a cake recipe inspired by NYX’s new introduction, Buttermelt Blush. The exclusive recipe—which includes ingredients found in the beauty product, such as shea and almond butters, and results in a […]
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A Good Game for Beauty Brands
By Karen Raugust on April 4, 2022 in Character/Entertainment, Health/beauty, Interactive gaming, Licensing
Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]