Crocs announced a long-term license with the National Football League this week, marking the first time the league has partnered with the footwear brand. Branded shoes and Jibbitz charms for 14 teams will launch first, followed by products for the other 18 teams; other categories such as bags will roll out later. This is just […]
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Welcome to the Dollhouse
Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships. Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]
Toys Look Good in Designer Togs
Fashion and toys have come together for decades, from Mattel’s extensive collection of fashion dolls with designers like Bob Mackie (who has created 47 different versions of Barbie) to specialists such as Integrity Toys, whose offerings include the Jason Wu Collection. The past year has seen a flurry of activity in the fashion-meets-toy space, as […]