Tag Archives | Molson Coors

Is the Bubble Bursting on Hard Seltzer?

The hard seltzer category, which has been experiencing strong growth since 2018—and has been at the center of a number of collaborations and licensing deals—has started to show signs of leveling off. Alcoholic beverage industry analyst IWSR predicts the hard seltzer category will increase by 73% in the U.S. in 2021, a significant rate but […]

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Fresh Foods

Licensors are always looking to innovate by capitalizing on opportunities to pair a property with a rising consumer trend. That process can be more involved in the food industry than in other categories. But a handful of current food and beverage trends—some of which have been around for a while—are starting to spur the development […]

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