Western themes remain a key trend in fashion collaborations involving all sorts of properties, from entertainment IPs to celebrities to artists and beyond. As an example, food- and beverage-related brands, especially alcoholic beverages and restaurant chains, have been active in this space in 2025, with the collections being a way to highlight the corporate brands’ […]
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Cheers To Canned Cocktail Collaborations
Licensors across property types have made their presence known across most categories of alcoholic beverage by this point, whether that be beer; wine; spirits including vodka, tequila, and whiskey; or hard seltzer. The hottest category for collaboration of late has been ready-to-drink cocktails, with a range of examples coming to market since January of this […]
Is the Bubble Bursting on Hard Seltzer?
The hard seltzer category, which has been experiencing strong growth since 2018—and has been at the center of a number of collaborations and licensing deals—has started to show signs of leveling off. Alcoholic beverage industry analyst IWSR predicts the hard seltzer category will increase by 73% in the U.S. in 2021, a significant rate but […]
Fresh Foods
Licensors are always looking to innovate by capitalizing on opportunities to pair a property with a rising consumer trend. That process can be more involved in the food industry than in other categories. But a handful of current food and beverage trends—some of which have been around for a while—are starting to spur the development […]