Tag Archives | Michelin

Celebrating Shared History

Collaboration partners across categories come together for a variety of reasons. One driver for the creation of collaborative collections that has been gradually gaining steam has been the partners’ shared history and/or geography: Red Wing Boot’s collaboration with Indian Motorcycle, marking the former’s first foray into motorcycle boots, played on the companies’ shared history. Both […]

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Where the Rubber Meets the Sidewalk

Tire companies have long extended their brands into the footwear category, not only lending their names to the collaborative shoe lines, but also providing rubber for the soles. In many cases, their brand name appears only on the bottom of the shoe. Some examples: Michelin’s footwear licensing business includes hiking boots, athletic shoes, non-slip shoes […]

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