Gnomes have been an integral part of home décor, and popular culture in general, for decades, always an evergreen presence with waxing and waning popularity over time. Sales are currently in the midst of a long uptrend, with the latest resurgence ongoing since the mid-2010s. Google Trends, which measures interest based on the number of […]
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Design on Demand
The increasingly important role of print on demand in art licensing was one of the topics discussed in the “Spotlight: Art Licensing” session at Licensing University in late August. Licensing U was produced by Licensing International and took place alongside Licensing Expo Virtual. Print-on-demand platforms have had an ever greater impact as the technology has […]
A Branded Property Paints a Thousand Words
Rather than doing business under their own names, as is traditional, a growing number of artists are creating separate brand names to identify their work and serve as the centerpoint for their licensing activities: Mexican artist Juan de Lascurain, represented by RJM Licensing, uses the Dream Big World brand as the umbrella for his colorful […]
On Unicorn Foods and Other Social Media Trends
Over the past few years, licensors and licensees have been looking to social media, especially YouTube, Pinterest, and Instagram, for product development ideas. For example, a licensor might note that fans are creating their own room décor featuring one of its characters, and seek licensees for craft kits, wall art, or other as-yet-unexploited products that […]
Conference Conflict: Decision Time for Artists and Agents
Next year’s earlier dates for Licensing Expo—May 23-25, compared to mid-June in previous years—creates a conundrum for artists and art agents that exhibit at both Licensing Expo and Surtex. The two shows will overlap in 2017, with Surtex taking place from May 21-23, its traditional timeframe. In the past, a large number of artists and […]