When it comes to exploring new licensing and branding opportunities in cannabis and CBD, celebrities have been at the forefront. Personalities from Snoop Dogg to Gwyneth Paltrow and her Goop brand have been entering this sector by forging licensing or other types of deals for CBD-infused products or cannabis strains, by launching or investing in […]
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Budding Opportunities for Cannabis Licensing
Brand licensing in the new and expanding world of legalized cannabis began with the entry of musicians, chefs, and marijuana-related brands into the field. Now, as more states and countries decriminalize the substance, even, in some cases, for recreational use, licensing is starting to expand into additional areas, with celebrities leading the way: New territories. […]
Where There’s Smoke
Snoop Dogg’s newly revealed line of marijuana flowers, concentrates, and cannabis-infused chocolate bars and gummies, marketed under the Leafs By Snoop brand and manufactured by Beyond Broadway, is the latest in a string of musician-branded, pot-related products introduced or announced in the last year or so. Others include: The Bob Marley estate’s Marley Natural brand […]