Where There’s Smoke

Snoop Dogg’s newly revealed line of marijuana flowers, concentrates, and cannabis-infused chocolate bars and gummies, marketed under the Leafs By Snoop brand and manufactured by Beyond Broadway, is the latest in a string of musician-branded, pot-related products introduced or announced in the last year or so. Others include:

  • The Bob Marley estate’s Marley Natural brand of marijuana, lotions, and creams, financed by equity firm Privateer Holdings.
  • Willie Nelson’s Willie’s Reserve brand of marijuana and smoking accessories; the singer also plans a Willie’s Reserve store.
  • A Jimi Hendrix collection of marijuana and hemp-infused candies and drinks, licensed to Nutritional High by Purple Haze Properties, one of two companies involved in licensing the musician’s name and likeness.
  • B Real’s medical marijuana dispensary in California; one of the Cypress Hill singer’s strains has received a Cannabis Cup award, a prestigious industry honor.

While these musicians’ genres run the gamut from rock and country to rap and reggae, the performers all have in common their well-known support and use of marijuana. All intend to sell their branded products in one or more of the growing number of states where pot is legal for either medical or recreational use.

Another musician, Melissa Etheridge, is taking a different approach. She is a cancer survivor and found that cannabis helped her endure chemotherapy. Her line of marijuana-infused wines is the first in a planned series of products intended to ease cancer patients’ road to recovery, rather than produce a recreational high.

November’s “Licensing Trend of the Month,” scheduled for tomorrow’s edition of Raugust Communications’ monthly e-newsletter, will focus on the changing e-commerce landscape. Specifically, it will take a look at some of the e-tail sectors that have emerged or gained traction this year as viable channels for licensed products. Sign up for the e-newsletter (or to receive this blog via email) here.

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