Women-led NFT projects are starting to proliferate, although they remain a small slice of a landscape that has been male-dominated to date. Female artists, for example, account for less than 16% of the NFT art market and just 5% of NFT sales overall, according to ArtTactic. Most of the female-led NFT projects are positioned as […]
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The Bold and the Beautiful
A current trend in the color cosmetics industry—which has represented a growing category for licensing in general over the past few years—is to create a bold and graphic look using bright colors, metallics, and well-defined shapes on lips, eyelids, and brows. To promote this style to consumers, cosmetics companies are turning to celebrity endorsers, including […]
Of Makeup and Men
Makeup brand CoverGirl announced earlier this month that James Charles would become its first-ever male endorser. That news put a spotlight on a previously little-known segment of Internet celebrity: male social media stars who have gained followings for transforming their looks through the application of color cosmetics, often in dramatic fashion. Marketers are starting to […]