Country music, always a strong genre in the recording and concert industry and in consumer products, has been having a moment in pop culture. Collaborations between country musicians and artists from other genres are topping the charts, as are country songs from soloists known for other styles of music. Meanwhile, country singers are increasingly breaking […]
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Grabbing a Slice of Licensed Product Sales
Earlier this month, Domino’s retained Brand Central as its agent for brand-extension licensing, joining a handful of other pizza restaurants with outbound licensing programs. Overall, relatively few of the leading players in this sector are actively involved in lending their names to retail foods and other consumer products, at least in a significant way. This […]