Tag Archives | Licensing International Expo

Living On Through Licensing

Two decades ago, celebrity licensing skewed strongly toward merchandise tied to the estates of deceased musicians, actors, and athletes, rather than living personalities. The thinking was that estates were less risky; not only had the celebrity’s fame often stood the test of time, but there was no danger of bad behavior causing problems for licensees. […]

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That’s a First

A handful of exhibitors at the recent Licensing International Expo launched licensing programs or signed deals that seemed to be firsts within the licensing business, or at least at the show. Each represents a trend that has become prominent in society in the last couple of years but is just starting to emerge within the […]

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Exploring the Universe

As always, properties with roots in comic books and videogames commanded a lot of floor space and interest at last week’s Licensing International Expo. These types of IP are characterized by deep and rich worlds that can often serve as a shared backdrop for a variety of mostly separate properties, offering opportunities for characters to […]

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Celebrity Sightings

Celebrity presence at this year’s Licensing International Expo, which officially opens tomorrow (June 21, 2016), promises to skew toward the sports arena, as many of the scheduled appearances are tied to athletes or others in the sports industry. The NFL Players Association is bringing a contingent of pro football team members, from Ameer Abdullah of […]

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