The licensing and retail landscape has evolved over the past several years to one that, in many sectors of the business, is more about collaborations and capsules than long-term merchandise lines, more about targeted initiatives than mainstream programs, and as much about experiences as products. Licensing agencies have been gradually reacting to this transformation by […]
Tag Archives | licensing agencies
Building a Bridge
The fashion sector within the licensing business has traditionally been somewhat set apart from the character, sports, art, and corporate arenas. To many fashion executives, licensing is viewed as a core tool for brand extension, fully integrated into other operations, rather than an “industry” on its own. Many do not see themselves as part of […]