Face stickers are a form of social expression and a niche category that offers opportunities for licensing. Many products from the leading marketers in this space have a particular purpose, as these examples indicate: Face Lace creates fashion-forward stickers for dramatic looks that go beyond what can be done with color cosmetics, mascara, and eye […]
Tag Archives | Lady Gaga
Musicians Are Pet Lovers, Too
Musicians have comprised one of the most active groups of licensors in recent months when it comes to licensing into pet products. Among those launching or announcing pet collections within the past year: Miranda Lambert teamed with Petmate for a brand called MuttNation Fueled by Miranda Lambert, which includes everything from bedding and apparel to […]
More Fashion Options for Your Pet
The pet products category has seen a recent bump in activity tied to celebrity-driven fashion and lifestyle brands. Notable names entering or announcing their entrance into the market over the past six months include: Ellen DeGeneres, who licensed Posh Paws for a line of pet accessories under her ED lifestyle brand, which also has deals […]