Nootropics are chemical substances, natural or synthetic, that are believed to improve concentration, memory, self-control, wakefulness, and mental acuity. They have been growing as an ingredient in powdered supplements (often in a collector’s bundle, with a shaker) and ready-to-drink (RTD) beverages, and have become an expanding area of interest for collaborations and celebrity investment. Nootropic […]
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A Month for Mocktails
Each year, more consumers give “Dry January” a try, pledging to avoid alcoholic beverages for the month. Their reasons are varied: to start the new year on the right foot from a wellness perspective, to see how they feel when they drink less, or to cut calories as they begin a new diet. Many sober-curious […]