A number of recent collaborations touching lifestyle categories such as apparel, footwear, and cosmetics have highlighted capsule collections inspired or designed by groups of celebrities. The initiatives, which integrate anywhere from three to six personalities simultaneously, tend to be mainly promotional in nature, but have a merchandise component as well. In recent months: Adidas premiered […]
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Getting Comfortable With Denim
Differentiation in the denim category can be difficult to achieve (through licensing or otherwise), compared to other sectors of apparel that allow for more variation and flexibility in terms of design and fabrics. In addition, there is significant and strong competition in this segment, both from denim brands such as Levi’s and Wrangler and from […]