Footwear brands, designers, and 3D printing manufacturers have been collaborating on 3D-printed shoes for at least a decade, and the number of examples has slowly been growing over time. This year designer collaborations have been notable enough on the runways that 3D-printed footwear has been called out by fashion watchers as a key trend of […]
Tag Archives | Kanye West
Celebrities As Licensees
Celebrities are well known to be active property owners, extending their personal and brand names in a variety of ways. One of those is to launch their own companies to market their products, in lieu of signing licensees, which gives them more control over their signature or branded merchandise. And, as they become product marketers […]
Album Appreciation
It has become the norm over the past decade for musicians to put forth merchandise collections tied to specific albums, tours, and songs, not just for concert tour merchandising at the venue but for sale through retail channels as well. These ventures have proliferated over the years and can take a number of forms, many […]