Just over a year ago, we wrote about how tie-ins bringing together sports organizations and entertainment properties, including musicians and characters, were experiencing a cyclical surge, with collaborations between the NBA, My Hero Academia, and Hyperfly; Major League Soccer, Adidas, and Marvel; and Lacrosse Unlimited and Peanuts among the examples at the time. The trend has […]
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Scrolling Through Webtoon Opportunities
By Karen Raugust on February 8, 2024 in Character/Entertainment, Content, International, Licensing, Publishing
Webtoons, or webcomics, are digital comics designed to be read on a smart phone, with consumers scrolling vertically to progress through the panels. The market got its start in the early 2000s and has exploded in the last few years, both in the medium’s country of origin, South Korea, and in other countries such as […]