Over the past couple of years, we have taken many looks at the plus- and extended-size market, a hot and still growing space within the licensing business and the apparel industry in general. One very logical niche within that segment consists of deals between apparel marketers and curve models (who specialize in the plus-size market). […]
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Model Citizens
Fashion models have inspired licensing and merchandising programs going back at least to Twiggy in the 1960s. Since then, social media, reality television, and other modes of publicity have come to the fore. As a result, today’s consumers not only know more models’ names and faces, but are also familiar with their likes, dislikes, hobbies, […]