Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships. Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]
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It’s All Relative
Celebrities are increasingly getting their family members involved in their product collaborations, in part as a way to broaden their demographic appeal and/or establish authenticity with demographic groups beyond their core fan base: Established jewelry designer and occasional Shark Tank cast member Kendra Scott partnered with her three sons for her first men’s and gender-neutral […]