Beauty companies have been among the most active of corporate marketers when it comes to entering the virtual worlds of gaming and the metaverse. Many have been creating promotions and/or offering digital palettes to be used within the games, for example. Conversely, owners of video game properties have increasingly been dipping their toes into physical […]
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Boxes of Health and Beauty
The market for subscription boxes has been challenging for many companies. But the women’s beauty, wellness, and self-care area has been one of the bright spots. Recent examples of partnerships in this sector show its strength, as well as illustrating some of the key ways IP owners and celebrities are working with subscription box marketers: […]