Several licensing and collaboration agreements pairing athletic footwear brands with fragrances have resulted in new or expanded product ranges of late. Brands with roots in sneakers have been extending into fragrances for decades, with varying levels of success, as a natural part of their evolution into sportswear and active lifestyle brands. Some examples of recent […]
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Retailers Smell Opportunity in Beauty Sector
Since the Covid pandemic, the beauty industry has been outperforming many other product categories when it comes to sales growth. Several retailers are looking to capitalize on current trends by entering into partnerships to boost their branded offerings in the category. In 2025, the U.S. prestige beauty industry saw both dollar and unit sales grow […]