Premium-priced, high-tech, fashion-forward drinkware aimed primarily at an adult consumer base interested in fitness and sustainability has been trending for close to a decade, with individual brands taking turns hitting it big on Tiktok and attracting crowds for new releases at retail. Most of the leading players have relied heavily on collaborations as a strategy […]
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Fresh Air
The outdoors sector was one of the beneficiaries of the pandemic—at least in terms of financial performance—as consumers returned to favorite pastimes and tried new ones, and as the great outdoors was particularly appealing as a safe and isolated, but still enjoyable, space. It would not be a surprise to see outdoors specialists’ financial results […]