The ketogenic (keto) diet has been gaining traction for several years. But, until fairly recently, prepared foods and beverages billed as keto-friendly have mostly been the purview of specialty marketers, especially in the health food and natural products space. A key trend late last year and in 2020 has been the entry of more general-market […]
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Corporate Culture
During and after the global recession that began in 2007, the trend in corporate licensing was for branded products to serve as key complements to the core business—true brand extension—rather than falling under the heading of awareness-generation. But the pendulum definitely seems to be swinging back these days, as marketers create merchandise that is primarily […]