Over the past two years, lifestyle blogs that speak to young women have been slowly and steadily extending into branded products, sometimes through licensing or collaborations and sometimes managed in-house. Some examples: Brit + Co., overseen by Brit Morin, launched its first significant product extension last September, signing a deal with Cheeky to produce a […]
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The International Home and Housewares Show, held in Chicago this month, is always a good time to take stock of licensing deals involving house and home. A sampling of initiatives announced at the show or in the weeks leading up to it illustrate the breadth of licensing in this segment: Gibson Overseas is debuting a […]