Several recent activewear collaborations have involved specialist brands noted for their expertise in yoga, dance, fitness, and bodywear pairing with celebrities and designers: Gaiam signed actress Jessica Biel for the latter’s first capsule collection. Products include leggings and tops, as well as capris and jackets, in neutral colors. Distribution is through retailers and etailers including […]
Tag Archives | Gaiam
Bankrolling Brand Extension
At the end of last month, Iconix Brand Group reported that it was selling The Sharper Image to ThreeSixty Group. The announcement offers a good opportunity to take a look at the recent activities of the major investment companies that have become such a strong presence in licensing, especially in the fashion, luxury, corporate brand, […]