Many collaborative alcoholic beverage releases involve pairing a beer or spirit with another food or beverage brand that offers a surprising but ultimately compatible flavor profile. Think Pinnacle’s Cinnabon vodka or Oskar Blues Brewery’s French’s Mustard beer. A smattering of collaborations over the years, however, have been built on the fact that the two partners’ […]
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Celebrating Shared History
Collaboration partners across categories come together for a variety of reasons. One driver for the creation of collaborative collections that has been gradually gaining steam has been the partners’ shared history and/or geography: Red Wing Boot’s collaboration with Indian Motorcycle, marking the former’s first foray into motorcycle boots, played on the companies’ shared history. Both […]
Regional Ties
Several recent collaborations have given rise to limited-edition products inspired primarily by the common regional roots of the two partners. In the craft beer industry, where local and limited are key tenets, Naragansett Beer teamed with Bananagrams in August for a banana-and-clove-infused Hefeweizen as part of its “Hi Neighbor” series of brews. Both companies are […]