Anyone who has been to Licensing Expo in Las Vegas has likely noticed the important role licensed properties play in slot machines, with examples on display throughout the casinos. Recent announcements illustrate the importance of licensing in not only slots but all forms of casino gaming, as IPs already established in this sector expand into […]
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It’s Anyone’s Game
TV competition shows are a growing area of interest for brand extension, particularly for properties from the worlds of board games, interactive gaming, and character/entertainment. Some of the IPs, gaming-based and otherwise, that are lending their names to current and upcoming reality competition shows include: Harry Potter. A four-part quiz show, Harry Potter: Hogwarts Tournament […]