Streaming platforms are becoming increasingly active in the licensing and merchandising arena. Leading players are launching outbound licensing programs for properties in which they have an ownership stake, as well as, in some cases, those they represent on behalf of the IP owners whose content they stream: Netflix, credited as the first streamer to have […]
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Garish Garments for All
As we approach the core holiday selling period, and as seasonal items start to appear for sale at retail and online, it looks like the melding of ugly Christmas sweaters and licensed properties is set to continue for a third year. The segment has evolved since it hit in 2014, moving beyond the licensed sports […]