Last month Stellar Partners announced the launch of Buzzfeed-branded airport newsstands, with the first two outlets located in New York LaGuardia’s Terminal C. Buzzfeed is the just the latest in a long string of media brands that have lent their names to airport news and convenience stores over the years. In fact, since the early […]
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From Page to Product
Magazine brand licensing, historically, faced a significant barrier in that the categories that made the most sense for brand extension were the same ones in which the magazines’ advertisers operated. Since those advertisers provided much of the revenue keeping the publications in business, competing face-to-face with them was usually out of the question. How times […]