Seasonal merchandise programs tied to perennially favorite Christmas films, TV shows, and books have been strengthening in recent years, with more products available as each holiday season rolls around. This year, the collections seem to be particularly prominent, fueled by a couple of anniversaries, customers’ still-growing taste for pairings of licensed properties and seasonal themes, […]
Tag Archives | Elf
An Opportunity for a Short Vacation
Pop-up travel destinations represent one form of experiential licensing that has been on the rise in 2019. These immersive initiatives, which can last anywhere from a few days to a few months, include pop-up hotel rooms, complete hotels, and rental homes: Hotel rooms. New York’s Club Wyndham Midtown 45 launched a themed room tied to […]
The Unicorns of the Sea
By Karen Raugust on December 13, 2018 in Character/Entertainment, Design and content themes, Licensing
At New York Toy Fair last February, one of the trends noted was the emergence of narwhals—members of the whale family with long, unicorn-like tusks—as a design and content trend. This was especially true in the plush category, as manufacturers looked to add new dimensions to the still hot but crowded world of unicorns. Since […]
Holiday Cheer
With Black Friday coming up next week, it seems like a good time to take a look at what’s up with some of the key Christmas-themed licenses whose annual prime time is just beginning. These evergreen properties expand their reach each year, increasingly extending well beyond traditional holiday-centric categories. A few recent examples: • Universal […]