Supermodels may not be quite as active today in fashion, accessories, beauty, and related initiatives as they have been at times in the past, in terms of the sheer number of deals being done. But they still have a strong presence in the celebrity licensing and collaboration space, appearing regularly as the stars of new […]
Tag Archives | e.l.f. Beauty
Pace Picks Up on Paralympic Promotions
Now that the Olympic Games have ended, fans are looking forward to the Paralympics, which will begin on August 28 in Paris. Commercial partnerships with Paralympic athletes have been on the rise over the past few years, generally taking the form of endorsements and brand ambassadorships rather than consumer products. Some examples announced this year […]
New Players in Fashion-Licensed Beauty
Fragrance and, increasingly, other categories of beauty such as cosmetics and skincare, are staples of most fashion licensors’ businesses. Conversely, fashion labels are a foundational component of the portfolios of most of the largest players in fragrance and beauty. Yet there are still a few established fashion labels that have just recently signed their first […]
A New Wrinkle In The Cosmetics Category
Inclusivity has been a big topic in the beauty industry of late, and a wide range of new lines, including licensed and collaborative examples, have focused on cosmetics and skincare that address the needs of consumers of all colors and skin types. The trend had been ongoing for some time but intensified in 2020 due […]