This year has brought a mini-trend in the licensed publishing industry: actors writing books or comic books that take place in the universe in which they played a role, and more often than not feature the character they portrayed. These books enhance fan engagement, adding layers of interest and authenticity to the reading experience. Three […]
Tag Archives | Doctor Who
Welcome to the Dollhouse
Two trends that are driving many licensing and collaboration initiatives across categories of late—nostalgia and collectibility—are propelling the collectible doll market and creating opportunities for partnerships. Global retail sales of collectible dolls, including both vintage and new examples sold on the secondary and primary markets, are expected to increase at a compound annual growth rate […]