Celebrities have been lending their names, taste preferences, and sometimes financial backing to the canned cocktail category for at least five years in a noticeable way, and the sector has really been gaining steam in the last year or two. The increase in celebrities’ collaborative offerings has mirrored growth in the ready-to-drink cocktail category in […]
Tag Archives | Diageo
Cheers To Canned Cocktail Collaborations
Licensors across property types have made their presence known across most categories of alcoholic beverage by this point, whether that be beer; wine; spirits including vodka, tequila, and whiskey; or hard seltzer. The hottest category for collaboration of late has been ready-to-drink cocktails, with a range of examples coming to market since January of this […]
Designer Drinks
Celebrities of all types have been increasingly active in the alcoholic beverage space, entering into licensing agreements, short-term collaborations, and joint ventures, as well as launching their own companies, to create new brands of beer, wine, and spirits. As fashion designers have expanded their businesses well beyond couture and ready-to-wear into a broader lifestyle positioning, […]
Lending a Helping Hand
Many companies active in the global licensing and consumer products business are doing what they can to support medical professionals and consumers during the COVID-19 crisis. In addition to being the right thing to do, their efforts help keep some of their workers employed, utilize existing capacity and already-purchased materials, and give them a positive […]
The Consequences of Misconduct
One of the leading news stories of 2017 was the steady string of claims alleging sexual assault, harassment, and other misconduct by prominent actors, media personalities, politicians, and corporate leaders. The phenomenon has touched the business of licensing and brand extension as well, as accused celebrities have seen deals for consumer products tied to their […]